Free delivery from 100€ of purchase!

The misdeeds of Fast Fashion 


Naturally rebellious, I am touched by many social issues. Environmental issues are increasingly at the top of my list of battles to be fought. 


Five years ago, driven by my passion for artistic creation, I started to design my jewelry. Strongly mobilized by my work in a Parisian art gallery, I was forced to restrict my creative impulses to my little free time. It is finally thanks to the confinement that I was able to resume this activity seriously; and since then, I haven't stopped!plus !


In the meantime, my commitment to the environmental cause had grown, and I made the decision to only use noble materials from local businesses. No more metal conchos from the United States: now my jewelry would be made in cotton and recycled 925 silver made in France.e. 


On May 11, 2020, the French regain their freedom after confinement. It is with surprise that I discover, in the media, the photos of thousands of people lining up in front of the doors of fast fashion.The prices are low for the customer, but the bill for the planet and our health is steep. I say to myself that it is high time to rethink our consumption, aware of the environmental, ethical and health issues that are at stake in this place.. 


But first, fast fashion, what is iti?


Like fast food in restaurants, it is aun segment of the industry characterized by its rapidity in making, renewing, etc. but also by low prices, encouraging customers to frequently renew their wardrobe. If the harmful effects of fast food on the planet and our health have been widely singled out for many years, we must also talk about those produced byla Fast Fashion.


What consequences?


The low prices practiced in Fast Fashion are enabled by the use of non-biodegradable synthetic materials such as polyester which emits three times more CO2 than other fibers such as cotton. With the increase in consumption of Fast Fashion today, 50 of our garments are made from polyester we observe ae une 157 increase in polyester manufacturing from year 2000 to presenthui).

The Fast Fashion is also very greedy in water. For example, it takes 7000 liters of water to make jeans! Knowing that 2 billion jeans are produced each year I'll let you do the math.. 

In addition, this industry is increasing the use of pesticides and chemicals that are dangerous for the environment and our health, such as azo dyes and perfluorinated substances that are toxic and carcinogenic to animals and humans.. 

Pesticides are also used in huge quantities on the cotton fields, which has a devastating effect on the environment and the local population. A glaring example is that of India and Bangladesh where cancers and malformations linked to the use of pesticides are increasing. This phenomenon is also present in Western countries where babies are born pre-polluted presence of carcinogens in the body from birth because of the clothes we wear and the scents we inhale throughout life.a vie. 

Also note: these clothes continue to pollute once in our wardrobes. At each washing machine cycle, hundreds of thousands or even millions of microfibers go into the evacuation circuit. Despite wastewater treatment, these particles are so small that 878 tonnes still end up in the sea.

Another of the consequences of Fast Fashion is often the poor quality of the products. Thus, clothes from Fast Fashion are mostly weak and have a very limited lifespan.

If our expectations in this matter are generally low when we spend little on a garment, we must nevertheless be wary: some fast fashion brands are expensive! It is then more difficult to spot them.


The overconsumption and excessive rejections of these clothes contribute to mass waste and saturate our landfills, but also those in developing countries where clothes are produced and waste often returned.  

If the fast fashion is not fast somewhere, it is about the degradation of waste which product. Manufactured with non-biodegradable materials, their self-degradation is slow or sometimes impossible. In the United States, garment landfills occupy more than 125 million cubic meters each year, or the equivalent of approximately 42,000 Olympic swimming pools!ques!



Finally, in addition to the environmental aspect, there is also an ethical question that arises::


Who makes these clothes 


Fast fashion companies practice inexpensive and mostly unfair working methods. By relocating production where the workforce is more profitable, more output, low wages, they participate in the destruction of entire sections of the textile industry which was, in the past in many countries, a very large employer, thus destined to unemployment and to the activity of thousands of workers in developed countries.pés”.  

Child labor is also one of the most problematic data in the phenomenon with 60 of the workers in the fashion industry being under the age of 18 .... 

Finally, the countries where clothing is manufactured with less or less regulation of worker protection, millions of workers are exposed to exhausting and dangerous working conditions.



All these reasons should encourage us to change our consumption patterns and turn to sustainable fashion.

How will you tell me?

Obviously, it is impossible to have a faultless behavior, so do not panic! We have probably said too much but: no one is perfect!t !


However, and since the various governments do not take radical action, we must believe in the power that we have as consumers!

Every small contribution has an impact. Put together they can lead to change!

There are many solutions to curb this frenzy without completely depriving yourself:


  • Favor the second hand by buying back clothes already worn vinted, ebay or vintage shophop)
  • More and more companies are offering this service, such as Le Closet.t) 
  • Buy sustainable clothes that respect the environment by looking at where they were produced and how hand-made, factories, ..., with which cotton materials, recycled materials, ..., what are the values of the company environmental questions, the conditions of work, etc. For example the companytreprise DMC from which I buy my cotton threads has as values: the superior quality of the products I confirm, social responsibility as well as taking into account environmental constraints.es.

In short, consume less but better!

“Fashions fade, style is eternal Yves Saint Laurentt